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Tiger Woods' Masters win swings Nike US$22.5m in exposure

17 April 2019

And now that Woods finally has that elusive fifteenth major tournament win under his belt, the only question that remains is not if, but *when* will he win his sixteenth.

"I'm not going to play as much as I did past year", he said.

"It's great to see Tiger back", said Nick Bogdanovich, William Hill's U.S. Director of Trading, per CBS Sports.

William Hill wasn't the only book to take a hit on the day.

The bettor placed the wager Tuesday at 14-1 odds. "It's a painful day for William Hill - our biggest golf loss ever - but a great day for golf".

"I thought it was probably an $85 or $8,500 bet", he explained.

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Williams had 12 Grand Slams at the time of that tweet. In addition, the peak time of the broadcast came in the 2:00 pm ET hour and, given the presence of the phenomenal theater with Woods and the accumulation of viewers, an impressive rating was posted.

"I thought he had a chance to be competitive", Westgate's Jay Sherman said of Woods, "but I'm a little surprised by him winning, especially with the competition he faced".

In New Jersey, BetStars reported losing $360,000, which was the biggest loss they took on a single sporting event since they started serving the New Jersey market a year ago.

Woods entered the final round tied for second with Tony Finau, two shots adrift of leader Francesco Molinari.

The live telecast peaked from 2:15-2:30 p.m. ET with a 12.1 rating as Woods earned his fifth green jacket - first since 2005 - and his 15th major title. Dustin Johnson, Brooks Koepka, and Xander Schauffele all received $858,667 for finishing right behind Woods in the standings. But Tiger's doing it now, so people are paying attention.

A decade after a marital dispute with his then-wife led to a crushing fall from grace for the golfer ー which was then compounded by years of injuries, surgeries and a public battle with substance abuse ー Woods claimed his first major championship in 11 years, and the 15th of his career.

Tiger Woods' Masters win swings Nike US$22.5m in exposure