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Main » Ninja Reportedly Earned $1 Million For Promoting "Apex Legends"

Ninja Reportedly Earned $1 Million For Promoting "Apex Legends"

16 March 2019

Here's a story to make us feel old and (relatively) useless: EA reportedly paid one of the world's most popular steamers $1 million to help promote Apex Legends.

According to Reuters, both EA and Ninja declined to comment on the reports.

When Apex Legends released on 4th of February as a free to play, Battle Royale take on Titanfall, the hype it generated caused almost 10 million users to play the game within 72 hours of its launch, and force popular streamers to cash in on its meteoric rise.

Ninja built a huge following playing Fortnite, that other little free-to-play battle shooter that you might have heard of.

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Ninja, whose real name is Tyler Blevins, has over 13 million followers on Twitch, so he has a lot of influence over the games people play.

Considering this is the first time we have seen this bug spring up, and all the hubbub around the supposed 12th of March Season 1 release date, it's safe to say that the items in question were probably related to the new Octane character which has yet to be added to the game.

I touched on this during a recent Two And A Half Geeks podcast (check us out every Wednesday at 7:00 pm ET), mentioning that Apex Legends owes part of its early success to paid promoters, or Apex Legends "Partners", as they were labeled on social media.

Blevins isn't the only famous Twitch streamer Electronic Arts is said to have approached leading up to the product launch.

Ninja Reportedly Earned $1 Million For Promoting