In 2018 alone, the tech giant took down over 2.3 billion bad ads for "violations of both new and existing policies", which makes it almost six million bad ads every day.
Google also took down almost one million "bad advertiser" accounts in 2018, nearly double than what it removed the year prior.
"At Google, we take our responsibility to help create a healthy and sustainable advertising ecosystem that works for everyone, seriously. This policy includes a prohibition on hate speech and protects our users, advertisers and publishers from hateful content across platforms", the company said. Bad actors impact every aspect of the digital ecosystem. "This will continue to remain our top priority as bad ads pose a threat to users, Google's partners, and the sustainability of the open web itself", said Scott Spencer, Director of Sustainable Ads, Google. The company removed more than 531,000 ads for bail bonds past year.
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In the report, Google details specific industries and niches that require specific new ad policies in 2018. While Google might have targeted fewer ads previous year, the company nearly doubled the crackdown on advertisers and developers. That affected various abusive ads related to "third-party tech support, ticket resellers, cryptocurrency and local services such as garage door repairmen, bail bonds and addiction treatment facilities", Spencer said.
First of all, Google has started going after accounts that place bad ads, instead of going just after the ads.
In 2018 they terminated the accounts of one million bad advertiser accounts, which is twice as many as in 2017. It said it verified almost 143,000 election ads in the U.S. With that technology, coupled with manual reviews, the company said it removed ads from more than 27 million pages that violated its policies past year.
Google can sometimes detect policy violations during the ad creation process. "We removed ads from nearly 74,000 pages for violating our "dangerous or derogatory" content policy, and took down approximately 190,000 ads for violating this policy".
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