But the internet isn't talking about any of that. Is it, in the words of one user, "gentle" - or, as another called it, "bizarre"?
"These are all wishes I'm getting", he told those crowded into his office.
They each played a clip of Romney, who (read no further to avoid spoilers) begins to pick each candle off the cake and blow them out individually, in turn. But it's the way the 72-year-old blew out his candles that has Twitter abuzz.
This being social media, there was instant debate and joke-making, with labels tending toward the hyperbolic and different tweets racking up tens of thousands of shares and likes.
Many are giving Romney credit for his germ-free way of blowing out birthday candles.
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Cake and candles aside ― happy birthday Mitt Romney!
"Completely weird", a second user tweeted.
The more conventional way of blowing out birthday candles, of course, is simply blowing on all of them in one shot.
UPDATE (11:34 a.m.): "The cake was indeed a unique creation, specially made by his staff", Romney's communications director confirmed in an email.
The video: In the video, Romney is seen smiling and laughing over the cake, saying, "Oh my goodness, what I've always wanted!"
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