Of course policy work might be more complicated for Sony.
By opting out of E3, the games-maker publicly says it wants to "experiment, innovate, and think differently about new ways to excite gamers". But looking between the lines sees Sony pushing for its own event where the PlayStation platform is front and center.
Sony big cheese Shawn Layden has shed light on the format holder's controversial decision to skip E3 this year. In our business, we conclude all of our major retail activities at an event we call Destination PlayStation which occurs in February.
Layden also spoke about why Sony is not attending E3 this year. "I think they're open to make proposals, because the Fortnite thing worked pretty well".
Sony announced late a year ago that it was skipping E3 which shocked the entire industry, but they've today detailed to several outlets about why they thought it was the right time. In a recent chat with gameinformer, SIE Chairman Shawn Layden was uncharacteristically generous not only mentioning Switch, but also Xbox One X, and seemingly indicating Sony's future approach.
Michael Jordan: Six championships harder than streaks
All joking aside, Jordan lauded the players for their accomplishments and said it shows how much talent the National Basketball Association has.
Compare that to today and, with so many website reporting on every snippet of news and every leak nearly immediately, alongside the fundamental changes in retail over the past few years, E3 simply isn't as important.
And journalists now, with the internet and the fact that 24/7 there is game news, it's lost its impact around that. Even with new titles on the way like Ghosts of Tsushima and The Last of Us Part II, Sony simply doesn't have enough new content to show off on stage at E3 any more.
Layden added that with Sony's decision to put out fewer-but-bigger games over longer periods of time, Sony has reached a point where the June 2019 date for E3 isn't the right time to have something to say. "And we feel like if we ring the bell and people show up here in force, people have expectation 'Oh, they're going to tell us something'".
Layden's comments offer an interesting insight into the industry and PlayStation's plans going forward, to say the least. Can E3 transition more into a fan festival of gaming, where we don't gather there to drop the new bomb? As ever, just work with your PlayStation account manager, and they will walk you through the steps that we've learned through our partnership with Epic Games on how this works.
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