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Coca-Cola adds new flavor

11 February 2019

If you don't want all the sugar of regular pop, there will be a Zero Sugar version of Orange Vanilla Coke.

What do you think about the new flavor? They considered a few options, including raspberry, lemon, and ginger, which performs well for the company in Asia.

"What we realized is that we had a diamond in the rough when we looked at our flavors portfolio".

Consumers said the flavor was "unique and different in the flavored cola category", which is dominated by cherry, Carpenter said. And the flavor, though "unexpected", was still "familiar", she said.

Orange Vanilla joins longstanding favorites Vanilla Coke, launched in 2007, and Cherry Coke, which has been on the market since 1985.

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Coca-Cola has experimented with a lot of flavors for Diet Coke, the zero-calorie offshoot of its core drink. "That's why we leaned into the orange-vanilla flavor combination - which is reminiscent of the creamy orange popsicles we grew up loving, but in a classically Coke way".

The new flavor also will be available exclusively at US Wendy's locations in Coca-Cola Freestyle fountain dispensers through the end of the NCAA March Madness basketball tournament before rolling out nationally across all Freestyle units.

Soft drinks giant, The Coca-Cola Company are known for their quirky and light-hearted tone aside from the iconic fizzy goodness that is the Coke drink itself.

"It's all about raising awareness", he said.

Coca-Cola adds new flavor