Samsung's new M-series of smartphones will be targeted at "millennials" that are flocking to ecommerce platforms to buy smartphones, a customer segment that has played a major role in helping Xiaomi outpace its rival over the past year or so.
Samsung will be launching the Galaxy M series in India prior to a global rollout.
This new Samsung Galaxy M series might be an online exclusive smartphone series. Samsung is also tying up with Amazon India for the launch of the Galaxy M series.
The company said it'll launch these devices in India first, and then roll them out globally. The company also stated that all the Galaxy M series smartphones will also be available on their own online store, for consumers to purchase.
Cheap phones are a dime a dozen these days, especially in India, so it'll be interesting to see how Samsung will battle Xiaomi's new Redmi sub-brand and other competitors like Asus and RealMe to regain the top spot in the Indian smartphone market this year.
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It is believed that Samsung's online sales account for the double-digit percentage of the overall revenue turnover from the mobile division for the company. While the tenth anniversary obviously is the most interesting of such hardware, the Korean Chaebol like we have learned from leaks and rumors is also working on replacing its Galaxy J series with the expected launch of three devices under ' Galaxy M' series. The device is expected to feature a 12MP + 5MP dual-camera setup, an 8MP selfie camera and a large 5,000mAh battery.
Xiaomi has managed to maintain a steady lead over Samsung for over a year now, with a 27.3% market share compared to its rival's 22.6% in the July-September 2018 period, buoyed by a almost 50% share in the online segment and rapid expansion in its bricks-andmortar channel as well, according to IDC.
Developed and made in India, the M Series handsets will be priced from 10,000 rupees (around $142 / £110 / AU$197) to 20,000 rupees (around $284 / £220 / AU$394).
He said that Samsung finished the October-December 2018 quarter with 40% market share by value, as per GFK data, with a "healthy growth over the previous year".
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