Shannon Gilligan, who leads the company after the death of original publisher R.A. Montgomery, made a statement on Friday, accusing Netflix of causing serious damage to their business.
In the film, the protagonist is trying to adapt a fictional choose-your-own-adventure book called Bandersnatch into a video game.
Bandersnatch, which debuted last month, is a technically-ambitious feat, allowing viewers to direct the main character's actions and decisions and choose the path that his story will ultimately take.
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Moreover, Chooseco's filing revealed that as far back as 2016, Netflix had entered into discussions with the publisher over the possibility of obtaining a license that would have put them legally in the clear to use the "Choose Your Own Adventure" brand as a plot hook. "On at least one occasion before the release of Bandersnatch, Chooseco sent a written cease and desist request to Netflix asking Netflix to stop using the CHOOSE YOUR OWN ADVENTURE mark in connection with its marketing efforts for another television program". The franchise was extremely popular during the 1980s, growing to 184 books with more than 250 million copies printed.
The ever-twisted, "Choose Your Own Adventure" movie Black Mirror: Bandersnatch has certainly been a hit for Netflix, but that doesn't mean everyone in the world is happy about the success. The movies' "dark and, at times, disturbing content" also tarnishes the Choose Your Own Adventure brand, the suit alleges. Chooseco wants at least $25 million in damages or profits, whichever is greater, as well as injunctive relief.
The suit also notes that 20th Century Fox recently optioned the rights to create a film based on the series, which is now in the works.
Netflix has yet to comment.
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