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Netflix Is Testing A Cheaper Mobile-Only Subscription

15 November 2018

This may or may not be a permanent thing-as of right now, the ultra-cheap mobile plan is part of a wider test as Netflix looks to gain ground in the streaming space with cheaper packages.

Netflix's mobile only plan costs just 17 Malaysian ringgit ($4.05) a month, which is roughly half of its Basic plan that costs 33 ringgit ($7.87).

Furthermore, the number of new customers Netflix could gain by offering a mobile-only plan would far outweigh the number of users that would downgrade to a plan restricting them to their mobile devices.

In addition to being restricted to smartphones and tablets, the other limitation that users will have to face under this particular plan is that the contents will only be presented in Standard Definition and limited to one screen at a time.

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The mobile-only plan joins the existing Standard and Premium options, both of which are substantially more expensive at RM42 and RM51.

The plan reportedly comes with the same unlimited access to on-demand content. Netflix is also planning on introducing better tools for mobile users, including a better experience for offline use. Bear in mind; the new Mobile-only plan only supports same as what Basic plan now is offering.

Even if the beta-testing doesn't amount to reforms in the North American subscription plan, the mobile-only version of the service should do well overseas, where 79 million of Netflix's entire customer-base now resides. The same report indicated that other markets may see a price increase, but it doesn't appear there have been any rate hikes at this time.

Netflix Is Testing A Cheaper Mobile-Only Subscription