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Amazon drops free-shipping minimum for all customers

05 November 2018

Target last month raised the stakes for the all-important holiday shopping rush, offering USA customers free two-day shipping. From today, all Amazon customers qualify for free shipping with no minimum spend on "orders that will arrive in time for the Christmas holiday". That leaves Walmart as one of the only remaining e-commerce giants requiring a purchase minimum for free two-day shipping. The offer covers every product category, and although no end date is listed in the Amazon press release, orders arriving in time for Christmas suggests it will end around December 22 just like Target's offer does.

This is on top of the unlimited FREE Two-Day Shipping that Prime members receive every day on more than 100 million items.

The war for online holiday shoppers is already off to a roaring start, and Amazon is preparing to take the lion's share of online shopping again this season.

Amazon's latest perk will be available not just for its Prime members, but for all holiday shoppers this year. We'll see if it makes an announcement in the coming days. In the wake of Walmart's change, it lowered the threshold twice that same year: to $35, and then to the current non-promotional threshold of $25.

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Amazon isn't the only merchant slashing shipping fees.

It marks the first time in recent memory Amazon has removed the minimum order requirement promotionally for its free super-saver shipping tier, which has gone up and down over the years, from a high of $49 to its current low of $25. The spokeswoman said the company expects to announce that cutoff date later, after assessing customer demand and its logistics network.

Amazon drops free-shipping minimum for all customers