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Google unveils new Pixel phone, adds tablet in Apple challenge

10 October 2018

The Pixel 3 line also incorporates front-firing speakers, which, as the Made by Google presenters claimed, have a 40% improvement in terms of sound depth and quality.

The Pixel 3 might struggle more than the Pixel 3 XL to make its case: both offer similar specs and capabilities, but with big displays being the more popular - and potentially giving the impression of better value for money - we expect the 3 XL to be more popular.

Google launched its third generation smartphone on Tuesday - Google Pixel 3 and Google Pixel 3XL at Made by Google event in NY. Meanwhile, the 12.3-inch 2.5D glass-enhanced display is set at a resolution of 3,000 x 2,000, equating to a 3:2 screen ratio.

David Ruddock, the managing editor of Android Police, recently tweeted and insisted Google has a Pixel Slate tablet in the works.

Shares of Alphabet barely moved on the announcements. As expected, following months of speculation and recent leaks, the new device follows the search giant's traditional approach to hardware.

I got a chance to briefly test out the new Chrome OS features, which will arrive in version 71, and it's clear that they could be the Pixel Slate's key advantage over the excellent and well-established Microsoft Surface Pro and the Apple iPad Pro.

In any case, the only thing I care about is that Google doesn't make a repeat of past year where it burdened what was otherwise a cracking phone with a bad display.

Expanding geographic distribution should provide a small boost to the Pixel line-up.

The unveiling, which was held in NY for the first time, echoed Apple events with a clean, white aesthetic and touted celebrity collaborations, along with an emphasis on its smartphone cameras.

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A new artificial intelligence tool sure to generate buzz among consumers also could be helpful. During a call, the stationary camera will track you, slowly panning and zooming to keep you in frame as you walk around your living room or kitchen, chopping vegetables or digging in the sofa for the lost remote.

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It's a step forward from the older 16:9 display of the Pixel 2, but we get the feeling that Google was focused on evolving the previous handset design, rather than creating a bezel-busting compact phone.

For those wanting a compact powerful device, the Pixel 3 certainly will be that.

Limited adoption has reflected Google's hesitancy to go as wide and big in distributing and marketing the Pixel as Apple, which launched its last two iPhone line-ups in about 50 countries.

The smartphone is backed by a 3430mAh battery with fast-charging support. In response, Google doubled warranties to two years. For one the third generation device supports Full HD video at 60fps, which was only possible on the second gen device if you dropped down to 720p.

Google Pixel 3 XL: What else is new?

Google is taking on the Amazon Show with its new Google Home Hub. They will be sold in 11 other countries including the United States, Australia and Singapore, as well as Taiwan.

The nod to privacy concerns comes as Google and other big US tech companies try to bounce back from recent data breach scandals. The company's stagnant Google+ social network exposed personal data of up to 500,000 users, though the company says it has patched the flaw and found no evidence of misuse.

Google unveils new Pixel phone, adds tablet in Apple challenge