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Netflix mulling over 'Ultra' subscription for $17 per month

09 July 2018

"This is now only a test, and Netflix might decide not to bother with it as a consumer product". The new tier is basically the current Premium tier with HDR video and HD audio added. It is priced at $19.80.

Netflix (NFLX) shares rose 2 percent Thursday to close at $398.39. Maybe, this is why they have restricted the test of the new Ultra subscription to a few selected group countries in Europe. Maybe not by itself, but based on some of the promotional materials in Italty, Netflix may reduce the number of screens on which you can stream under the Premium plan from four to two. People will no longer be able to write their feedback on a show, and in mid-August, people will no longer be able to read existing user reviews on Netflix either, CNET reported.

Said in an email, "We continuously test new things at Netflix and these tests typically vary in length of time". A spokesperson for Netflix explained: "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".

Netflix is about to go into ultra mode. In addition to having four times the pixels of HDTVs, 4K TVs that handle HDR also deliver improved contrast, richer colors and increased details. So it effectively means the Premium plan is $3 cheaper per month but you don't have HDR, so the question becomes: why didn't Netflix just make a Premium HDR subscription for $3 more per month.

Wall Street analysts have said that Netflix has enough pull for testing out these higher prices.

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At the moment, basic users can watch Netflix from one device at a time; standard plan allows two screens at a time; and premium allows for four screens at a time.

The company now has three subscription plans: $7.99 Basic, $10.99 Standard, and $13.99 Premium.

News of the trial prices was confirmed by Netflix in a statement to CNET.

In 2011, Netflix lost 800,000 US subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98.

Netflix mulling over 'Ultra' subscription for $17 per month