To accentuate this change, they are also changing the name of their YouTube Red subscription service to YouTube Premium. YouTube Music is a re-imagined mobile app and brand new desktop player available in a free ad-funded incarnation, or a premium version priced at $9.99 a month. In addition to existing features like well-stocked playlists and access to covers, concert streams, and music videos, the new YouTube Music will offer personalized recommendations to its users based on their listening history and physical location.
The move enables the Google-owned service to separate its paid, premium video plan from the music service, offering a variety of free and paid options. Google Play Music will receive a YouTube Music Premium membership as part of their subscription.
With streaming services like Spotify, Apple Music and Tidal now dominating the market, YouTube Music comes in to offer access to its catalog of remixes, live performances, covers and music videos that aren't available elsewhere.
With Google focusing its resources on artificial intelligence, AI makes a big impact for Google users who will use YouTube Music. Then, Google will quickly expand to other countries like Canada, Germany, France, Russia, Spain, Sweden, and more. If you don't pay for any of these services you can still use the YouTube apps but will miss out on the features listed above in the price plans.
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Essentially, YouTube is transforming its Hulu-style video service (YouTube Red) into a music streaming service with a Hulu-style video service upgrade.
With the merger of the YouTube and Play Music teams in early 2017, Google began laying the groundwork for a new service to "deliver the best possible product". The opposite is also true - Red subscribers will keep paying $10 per month for ad-free YouTube and Play Music.
Subscribers to Google Play Music get YouTube Music Premium added to their subscription without additional cost. This app will combine everything you love about music and videos on YouTube. You also get access to all YouTube Originals, which includes titles like Cobra Kai, Impulse and Step Up: High Water. For $11.99 per month, you get ad-free YouTube, access to original content, downloads, and background play. So, you are forced to subscribe to Google's music service if you want ad-free YouTube.
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