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IHOP flips over burgers, changes ‘p’ to ‘b’ in logo

12 June 2018

You can't pull off a publicity stunt like the International House of Pancakes' name change to International House of Burgers and not catch some grief from your rivals.

A&W, Whataburger, Chili's and Denny's piled on with facetious name-changes and gibes about the new IHOB's burgers.

The announcement came out Monday morning, IHOP is now the International House Of Burgers.

Twitter users also didn't think IHOP's switch to burgers cut the mustard either.

"The change, in fact, celebrates the debut of the brand's new Ultimate Steakburgers", the company said in a press release about the seven new all-natural burger varieties.

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Today, it finally announced that the "b" is for "burgers", an option that apparently no one anticipated. Options included biscuits, bacon, butternut squash or barnacles.

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items.

And changed its Twitter name to the same.

In response to the burns, IHOb responded with "We don't want any beef with you, we just want to share our beef with the world".

Reaction to the name change on social media ranges from excitement and anticipation to confused and baffled. When asked if IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries?

IHOP flips over burgers, changes ‘p’ to ‘b’ in logo