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IHOP reveals what IHOB will stand for

11 June 2018

It became a point of national interest when IHOP announced it was changing its name to IHOb last week, and now the brand is finally revealing what the "b" stands for. The "b" is for burgers.

IHOP changed its name to IHOb this week as the company aims to advertise for its new selection of burgers - a shift for the sit-down chain known for its breakfasts.

It's likely that the restaurant's rebranding won't be permanent, however: A representative for the chain confirmed to Fox News that only one restaurant in Los Angeles will feature the new signage, while the rest will feature IHOb-themed elements within, but retain their original signage. The chain says that the flip is only a marketing campaign to remind their customers that the International House of Pancakes is more than just a place to grab breakfast, but lunch and dinner as well. IHOB.com is a splash page with the company's logo.

With the 8:30 a.m. announcement, Twitter let out a collective "What?!"

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Prince Philip, the Duke of Edinburgh, did not take part today, in line with his retirement from public life previous year . Princess Charlotte made her first appearance at 13 months and George shortly before his 2nd birthday.

"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said.

It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top. It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.

Burgers was a popular one.