It became a point of national interest when IHOP announced it was changing its name to IHOb last week, and now the brand is finally revealing what the "b" stands for. The "b" is for burgers.
It's likely that the restaurant's rebranding won't be permanent, however: A representative for the chain confirmed to Fox News that only one restaurant in Los Angeles will feature the new signage, while the rest will feature IHOb-themed elements within, but retain their original signage. The chain says that the flip is only a marketing campaign to remind their customers that the International House of Pancakes is more than just a place to grab breakfast, but lunch and dinner as well. IHOB.com is a splash page with the company's logo.
With the 8:30 a.m. announcement, Twitter let out a collective "What?!"
Palace: Harry and Meghan to head Down Under later this year
Prince Philip, the Duke of Edinburgh, did not take part today, in line with his retirement from public life previous year . Princess Charlotte made her first appearance at 13 months and George shortly before his 2nd birthday.
"We're serious about the quality of food and our menu, and this name change really reflects that", the executive director of communications said.
It's adding several burgers to its menu, including a Big Brunch burger with bacon, a fried egg and browned potato on top. It doesn't seem like any of the restaurant chain's original items will be changed or replaced as a result of the new burgers.
Burgers was a popular one.
- Lotto Max: Jackpot and eight Maxmillions prizes won in Quebec
- Doom Eternal Trailer: Doom Sequel Officially Announced
- Princess Charlotte, Prince George and Kate Middleton goof around at the polo
- Wolfenstein: Youngblood is a co-op game starring BJ’s twin daughters
- SC woman who stole baby in FL sentenced
- North Korean, US Officials Air Differences On Eve Of Summit
- Grandma charged for transporting grandkids in dog kennels
- Cyberpunk 2077 Trailer Revealed At E3 2018
- Trump Rejects G-7 Statement, Claiming Trudeau Is 'Very Dishonest and Weak'
- EA announces extra subscription service Origin Access Premier