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Users Leave Facebook to Avoid Ads

17 April 2018

"Apps and websites that use our services, such as the Like button or Facebook Analytics, send us information to make their content and ads better", David Baser, Product Management Director at Facebook, wrote in a blog post.

It looks like Facebook is still shedding light on the types of data it is collecting.

Amid a flurry of criticism pointed towards Facebook and its creator, Mark Zuckerberg, Facebook introduced an option for users to download their personal data - the data that Facebook has been storing since you created your profile on the social media website.

For 689,000 users, they tweaked the algorithm running their news feeds so that it would display either slight more or slightly less status updates from friends that contained positive or negative words.

Simplified language: One of the first changes Facebook has introduced is tweaking the language of its policies to make it easier for you to understand the terms of its services. You can become frighteningly familiar with the details of what the social network knows about you by accessing your Facebook data.

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"We've got to fix that", Representative Luján, a Democrat, told Zuckerberg, calling for such disclosure, a move that would have unclear effects on the company's ability to target ads.

The company reiterated that it's committed to launching this program as part of its efforts to effectively uncover potential abuse of people's information. CNN reports that the company says the spending is necessary to address "threats to his safety arising directly as a result of his position as our founder, Chairman, and CEO" and that "We require these security measures for the company's benefit because of the importance of Mr. Zuckerberg to Facebook". Now it restricts apps from accessing users' personal data if the app has not been used by them for more than three months.

"I think that's what this is all about; your right to privacy, the limits to your right to privacy and how much you give away in modern America in the name of connecting people around the world", Durbin said. It also claims that Facebook doesn't sell user data to anyone. You have to go into your Facebook settings, then click Download Your Information.

Facebook does offer a handy link that allows a quick adjustment to your account settings. That means that these non-subscribers haven't a clue about what information Facebook has obtained about them.

Facebook sent notices alerting users of its new face recognition uses and said it provides a page where they can turn the feature off.

Users Leave Facebook to Avoid Ads