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Taylor Swift adds second show at US Bank Stadium

13 January 2018

Some tickets are already available for shows through May, in Arizona and California, but the new dates include stops in Santa Clara, California on May 11; Washington, D.C. on July 11; Philadelphia on July 13; East Rutherford, New Jersey on July 22; Foxborough, Massachusetts on July 26; Minneapolis on August 31; and Dallas on October 5. This means that tickets are priced higher than for her previous tours, to discourage touts, and many fans have been given their own "slots" at which point they are able to purchase the tour tickets.

Registration for Verified Fan tix begins on January 5 and ends on January 18. The date on October 5 is new - and tickets will go on sale to the general public at 10 a.m. on Jan.31. In contrast, two Spark Arena shows on Swift's Red Tour sold out in 2013, resulting in organisers arranging a third show to cater for those who missed out.

Swift's first single off the Reputation album, "Look What You Made Me Do" broke multiple records within hours of its release. In Auckland, floor seats for Swift's show cost $250 apiece. Highly unlikely when you consider her ever-growing trail of sell-out performances.

Speculation of how the tour was selling began swirling earlier this week when the New York Post posted: 'Taylor Swift's "Reputation" tour shaping up to be a disaster, where the newspaper highlighted fans complaining on Twitter about exorbitant ticket prices.

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The idea is to charge what people end up eventually paying for the ticket on the secondary market, capturing the revenue for the artist and making it more hard for scalpers to flip the tickets on the secondary.

Yet those sky-high ticket prices could still lead to Swift notching one of the highest grossing tours of all-time. "There are hundreds if not thousands of tickets left for every show". "Regardless of whether they bought that ticket on the primary or secondary market, $200 is a lot to spend on a seat literally in the rafters".

An example of a large section of MetLife Stadium where tickets are still available for Taylor Swift's July 20 concert. It's estimated the singer could get close to half a billion dollars by visiting around the world in many huge stadiums.

Fans can purchase tickets in advance through the Taylor Swift Presale powered by Ticketmaster Verified Fan, according to a Gillette Stadium spokesperson. Citing sources close to the singer, Billboard reported this week that Swift sold almost $180 million worth in tickets in the first week. "We're not trying to sell all of her tickets in one minute; we're trying to figure out how to sell tickets in a more modern way".

Taylor Swift adds second show at US Bank Stadium