Members of a South African opposition party have stormed into some H&M stores to protest a promotional image of a black child wearing a sweatshirt with the words "Coolest monkey in the jungle".
Shots were fired at the East Rand H&M store after a group of EFF protesters dressed in their red regalia forced their way into Sandton, Menlyn Park and East Rand H&M retailer stores.
The site reports that police eventually had to intervene, firing off rubber bullets to make the protesters scatter.
The police's Lungelo Dlamini says they are now monitoring the situation in various malls.
"In Menlyn [in Pretoria] protesters also managed to enter the shop and threw clothing around. No arrests have been effected up to so far", Dlamini said.
Peeping through the sealed off glass windows, one could see heaps of clothing scattered on the shop floor in the trashed business premises.
Credit Twitter Floyd Shivambu
Disoloane also issued an ultimatum to the shop management, demanding that they force H&M to close.
Although many online users across the country welcomed the radical action, other warned that if H&M did abandon the country it would mean hundreds of jobs, mainly held by black people, would be lost.
"The safety and security of our customers, staff, and tenants is of utmost importance and the affected area has been secured by the South African Police Service (SAPS)".
"We have taken down the image and we have removed the garment", the statement said. "We are here to just remind them that the monkeys own this place", Mabunda said. "If they are not going to close the shop, they must just know we are going to be here nearly every day, starting from today", he said.
The incident comes after the global clothing company H&M came under fire for an advertisement showing a black child in a hoodie that read "Coolest Monkey in the Jungle", sparking worldwide outrage on social media and other platforms.
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