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Amazon buys smart home camera maker Blink

22 December 2017

Blink started out with a Kickstarter campaign in 2014 and launched its promised smart camera at the beginning of 2016.

The acquisition aligns with Amazon's effort to offer more home devices.

Amazon might be better known as the largest online retailer in the world, but the company's slow and steady entry into the smart home market was punctuated today with its purchase of smart camera and doorbell maker Blink. Over the years, Blink released several more cameras and later began selling smart doorbells. Again, while it's not the first video doorbell system, it distinguishes itself by its ease of installation given there are no cables or wires to accommodate.

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It's not hard to see, therefore, why Amazon might have been interested.

Blink announced the news on its website, but terms of the deal haven't been disclosed. The installation of connected devices needed on top of that trust only adds a further hurdle. Since then, Immedia raised about $20 million in funding, according to documents filed with the U.S. Securities and Exchange Commission.

For the time being, all of these products remain under the Blink brand and aren't integrated with Amazon's many services (though they do support Alexa), which their possible integration with the home delivery system is just speculation for the time being. Instead, Blink will continue to make and sell its cameras under the Amazon umbrella. "We're excited to welcome their team and invent together on behalf of customers".

Amazon buys smart home camera maker Blink