The new feature will display search results in selfie videos style and not the usual text format.
It's kind of like Wired's video series, in which celebs team up in pairs to answer frequently asked questions about themselves.
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The difference here, however, is that the videos live directly in search, so they'll show up on the mobile web and through Google-owned apps and not just on a standard website video player or YouTube embed. Google announced the roll out of the feature via a blog post on Thursday. It has videos from movie stars like Will Ferrell, James Franco, Mark Wahlberg, and Priyanka Chopra, TV stars like Tracee Ellis Ross, Gina Rodrigues, Kenan Thompson, Allison Williams, and Seth MacFarlane, and others like Nick Jonas, Jonathan Yeo, and Dominique Ansel. These videos will remain self-recorded to maintain the originality of the concept.
Today's announcement gives you a snapshot (or should we say selfie-shot) of what's to come, but in the next few months, you may see more videos as you search for your favorite personalities. According to Google, the celebrities are answering the "most-asked questions", but didn't divulge the metric of this calculation.
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