As the company fights home-grown rival Flipkart, it has been putting a huge amount of capital in building infrastructure like fulfilment centres, logistics and introducing new products like Amazon Prime at discounted prices.
Amazon launched Prime in India in July previous year at an introductory annual subscription price of Rs 499, which was a pretty good deal as it guaranteed free one-day or two-day delivery on most products as well as offered exclusive Prime deals for members. Amazon Prime Video in India also ranks best in terms of Bollywood movies and exclusively showcases movies like Lipstick under my burkha and the recently released Simran.
Users waiting to get a Prime subscription will have to hurry up as the new prices will increase to Rs 999 for a year from the said date. For example, Prime Music is all set to debut in the country and will make the Prime membership even more enticing.
Is Prime subscription a good deal at INR 999/ year?
Inc on Thursday said its sales surged over the summer and profit trounced expectations, as shoppers jumped at "Prime Day" promotions on its website and bought groceries at its newly acquired chain of Whole Foods Market stores. Do consider that you are getting a year's subscription for faster deliveries, access to exclusive sales and free Amazon Prime Video subscription. You can enroll for Amazon Prime membership here.
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They also "comprehensively reviewed" developments in defense equipment and industry cooperation, where France is a major partner. The two defence ministers also decided that India and France will jointly conduct naval exercise "Varuna" from next year.
Amazon's Prime service has been lately gathering a lot of favour in India, thanks to impatient buyers and fans of Amazon prime exclusive shows.
The Prime subscription also includes discounts on same day delivery in certain cities as well as 30-min early access to Amazon Lightning deals. In comparison, Netflix costs anything between 500 to 900 a month. "We also recently announced Echo and Alexa will be available in India.So that should be well received by the Indian consumer base", he said.
Jill Soloway, creator of "Transparent" and "I Love Dick", said she had faith in Amazon CEO Jeff Bezos and that the company would take necessary steps to change the workplace culture in Amazon's video division.
Much like Prime Video, Amazon's Prime Music service, when it launches in the country, will look to take on established music streaming services like Apple Music, Google Play Music, Saavn, Wynk, Gaana among others.
Amazon's results defied expectations that it would invest almost all of its earnings into new areas as it has in the past. "As many as 70% of our users from past year came back to shop on Amazon and one out of every five purchased the Prime subscription", he said, adding that during sale days Prime users spent three to four times more than non-Prime users.
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