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Facebook now lets you order food without leaving Facebook

13 October 2017

"People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them".

It's also working with restaurant chains directly, like Jack in the Box, Five Guys, Papa John's, Wingstop, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Jimmy John's, and Panera. You head to the new "Order Food" section of Facebook, find the local spot you're craving, and then hit "start order".

If you don't have an account, you can sign up directly from the Facebook app.

If you're too lazy to visit a restaurant, or even open your favourite food ordering app, Facebook now lets you place orders for delivery or pick up directly from its app and website. If it offers ordering through the Facebook app, you'll see a Start Order button appear next to its name.

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Look for your dining options by going to the Explore menu (the three-line hamburger menu on the lower right corner of the screen on the app) or on Facebook.com and choosing the Order Food option.

While Amazon might not make money on food orders, its delivery service is seen as a way to gather valuable customer data and keep in constant contact with consumers. All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app. "For example, if you have an account with Delivery.com, you can easily order with your existing login". There's certainly some work necessary to link all these restaurant pages with the services they use (and businesses can opt out of displaying the food ordering feature if they wish).

Users should find the new delivery option in the latest Facebook app as it rolls out to desktop, Android and iOS devices in the USA now.

Facebook now lets you order food without leaving Facebook