Equifax linked people to a fake online site that mimicked the link for its own site on its massive September 7 security breach that affected 143 million Americans.
It's not clear exactly how many times Equifax tweeted the fake site.
The personal information leaked earlier this month included names, Social Security numbers, birthdates, addresses and, in some cases, driver's license numbers and credit card information. The links have been deleted, but screenshots show it was not a one-time flub.
The fake website was set up by cybersecurity analyst Nick Sweeting to criticize the company's decision to create a support website outside of its Equifax.com domain. Securityequifax2017.com, which has since been removed, looked similar to the official website but was very critical of the company.
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"These scams, created to capture personal information (known as "phishing") are created to appear as if they are from Equifax and the emails may link to websites purporting to be operated by Equifax", said the company. Soon after it launched, some browsers flagged it as a phishing site.
He told CNN Tech the move was a part of an effort to get Equifax to change the hosting to the company's secure website. "I'm grateful that the domain was registered by someone who was doing educational work and pointing out a problem like this, and not someone who's malicious".
Sweeting said the site received around 2,000 hits over the last few days before it went viral on Twitter on Wednesday.
"Their response to this incident leaves millions vulnerable to phishing attacks on copycat sites", the fake website states. Equifax did not immediately respond to NPR's request for comment about its choice of domain.
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