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Bose's First Truly Wireless Earbuds Take Aim at Apple's AirPods

22 September 2017

For the audiophiles, Bose bringing a pair of truly wireless earbuds to market has got to be an exciting reveal, as Bose has always been known for its high quality audio products, such as another recently announced pair of headphones that it unveiled today with the QuietComfort 35 II, the first pair of headphones on the market from any brand to come integrated with Google Assistant. The two companies worked closely to "create a great Assistant experience", one that will cost you $350.

Further, if you are not using Google Assistant, you always have the option to change the Action button to control noise cancellation instead of the virtual assistant.

This is an "exclusive experience" and first integration of the Assistant into headphones, so you should expect other headphones makers to join the party before long. In the very same breath it used to announce its new SoundSport Free earbuds, Bose also confirmed rumors and revealed a QuietComfort 35 refresh that tosses Google Assistant into the mix.

However, that action button now has a new goal with the arrival of Google Assistant.

Listen to your incoming messages, calendar events and reminders without even having to touch your phone. You will be able to use the Bose Connect App to keep noise cancellation on (high), turn it down (low), or disable it completely (off). Now, the firm is updating them, introducing a second generation which will bring in the power of Google Assistant. First off, the Bose SoundSport Free can deliver five hours of battery life. Just ask your Assistant to "play the news" and you'll get a read-out of the current hot topics.

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Last week, the Red Cross indicated it will launch the new site today that should handle the applications without incident. Donations for Hurricane Irma victims have been pouring in at the Red Cross office on East St.in Sarnia.

Do you think these will make the ideal AirPods competitor?

The Google Assitant-powered QC35 II headphones are otherwise nearly identical to the regular QC35 IIs.

The Bose QC35 II comes in Black or Silver and should become available for purchase later today for $349.95.

Bose Corporation was founded in 1964 by Dr. Amar G. Bose, then a professor of electrical engineering at the Massachusetts Institute of Technology.

Bose Corporation is privately held.

Bose's First Truly Wireless Earbuds Take Aim at Apple's AirPods