It has been revealed that the social network is paying Bleacher Report millions of dollars for a reality show featuring National Football League running back Marshawn Lynch. Facebook reportedly plans to spend up to $1 billion on exclusive shows for its new platform. Neither Facebook nor Bleacher Report would tell Reuters how much is being paid for the Lynch show.
"No Script" will begin streaming this month and will consist of eight 10-to-15 minute episodes featuring short clips of Lynch's daily life.
The company isn't commenting on its spending.
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Lynch is one of the NFL's most popular personalities, recently coming out of a one-year retirement to sign with the Raiders this season. He unretired after being traded by the Seattle Seahawks to the Raiders in the offseason.
For the most part Facebook gave Bleacher Report full creative control, however the social media network does have concerns about offensive language, Brown said. In the series, Marshawn Lynch is filmed as he lives out fun experiences, like driving a race auto wild until it burns out its tires.
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