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Millennial Pink Chocolate Is A Thing That Actually Exists

10 September 2017

No "berry" flavouring is needed to make Ruby chocolate, the flavour comes exclusively from the Ruby cocoa bean: "To create Ruby chocolate no berries or berry flavour, nor colour, is added".

The new product may help boost sales in a struggling global chocolate market that producers hope has touched bottom. According to the Huffington Post, Ruby has been described as not "bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness". Pink chocolate (or Ruby chocolate). Now, perhaps in a bid to bring people entirely to blows, chocolate company Barry Callebaut has added fuel to the fire by adding another member to the sacred trio of dark, milk and white: ruby chocolate. The beans are sourced from Ecuador, Brazil and Ivory Coast.

There's a new chocolate on the block and it's about to change the game in a big way! "It has a nice balance that speaks a lot to millennials".

It's still unclear when Ruby Chocolate will hit the shelves for you to purchase, or in what format, but Delish reports that Barry Callebaut's Chief Innovation & Quality Office hinted it could be sooner than you think, saying, "We're looking forward to working with our partners on introducing this innovative breakthrough to the market and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world".

2017 09 08 ruby chocolate 3 Swiss chocolatier unveils a 4th type of chocolate Pink hued ruby chocolate
Swiss scientists invent brand new flavour of chocolate called 'Ruby'

According to quantitative research performed by independent worldwide market and consumer agency Haystack, Ruby chocolate meets a consumer need no chocolate ever did before.

And of course, one could definitely have some doubts about whether or not to even indulge in this pink chocolate. It supposedly tastes fruity and smooth, with hints of berry. While we have seen many companies try their hands at different interesting flavours and colours this is the first time there's been a new core type.

"If Africa is going to extract more value from cocoa, it has to move away from being a bulk supplier of generic beans and instead focus on enhancing its specialty production", said Edward George, head of soft commodities research at Lome, Togo-based lender Ecobank Transnational Inc.

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Millennial Pink Chocolate Is A Thing That Actually Exists