Kering and LVMH, which own leading luxury brands including McQueen, Balenciaga, Christopher Kane, Stella McCartney, Louis Vuitton, Dior and Celine, have both also signed a charter which forbids the hiring of girls under the age of 16 to pose as adult models for shows or shoots and will come into effect ahead of this month's Fashion Week in Paris.
Some fashion powerhouses sending the message that ultra thin models are out.
The new charter says that female models must be at least a French size 32 (equivalent to a United Kingdom size 4 or a U.S. 2) in future.
It has been spurred in part by a scandal during Paris Fashion Week in February which cast a spotlight on abuses by casting agencies which provide models for the big labels.
As well as banning underage models, those between 16-18 years will no longer be allowed to work between 11pm and 6am and must be accompanied by a parent or chaperone if required to stay away from home.
Ultimately, this important move by the fashion community could not only protect models working the industry from health risks caused by malnutrition, but also help reduce the encouragement of unhealthy body types.
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Further breaches would illicit harsher punishments, but both clubs have bullishly asserted they're complying with the rules. On Monday, UEFA denied that City were under investigation after proceedings were opened against PSG on Friday.
Of course, for many up-and-coming models, especially the majority of whom come from overseas, and many of whom don't speak English, a medical certificate may be a bit hard to come by-and if it then turns out that in French sizes they're a woman who's a 32, and a man who's a 42, there'll be no point in showing up to castings, since they'll then be banned.
"Respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a Group", Kering CEO and chairman François-Henri Pinault said in the charter.
Another French model, Isabelle Caro, fronted a shocking anti-anorexia campaign during Milan fashion week in 2007 before she died from the disease three years later at the age of 28.
"We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector", said Antoine Arnault, an LVMH director.
"Many people didn t even know that size 32 existed", he said.
Arnault said he hoped the guidelines would be fully implemented by the autumn-winter fashion shows in spring 2018.
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