So, for anyone using an Alexa device it'll be possible to access Cortana by saying "Alexa, open Cortana" and vice versa for anyone using a Cortana-enabled device. Nadella echoed a similar sentiment, stating that both companies will hopefully be inspired by Microsoft's partnership with Amazon.
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Amazon's Alexa Speakers are now accounting for 70% of the market share while Cortana has a user base of 145 Million users with Windows 10 installation.
For Echo and Android owners, the cooperation between Alexa and Cortana will not immediately result in a very practical solution.
By bringing Cortana to Alexa and Alexa to Cortana, I'm excited that we're adding more value and choice for consumers and developers alike. By linking the two, you'll have easy access to the things that Cortana excels at. You can then tell your Echo device "Alexa, play Smash Mouth downstairs" and playback will begin. They're now of the opinion that assistant has its own unique strengths, and by collaborating assistants can improve one another; presumably improving the user experience in the process. As it pertains to the AI voice arena, Microsoft deserves kudos for forging an alliance with Amazon, and likewise credit goes to Amazon for being accepting of the proposition.
"The personality and expertise of each one will be such that if they interoperated, the user will get more out of it", Nadella said.
HomePod is created to work with the Apple Music subscription service and can produce rich sound while tapping into the artificial intelligence power of Siri. He approached Microsoft CEO Satya Nadella in May previous year to suggest bringing the two voice agents together, and Nadella agreed.
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